Mobile Computing for the Way We Live Today
Forget about waiting for the next big thing. It’s already here and it’s called mobile: mobile marketing, mobile computing, mobile for the way we live and work today. Mobile has taken hold of the popular imagination faster than radio, faster than television, even faster than the Internet. More than any of these previous technologies, mobile has become a way of life. Smartphones and tablets are already ubiquitous. Advertising, m-commerce,...
Anyone Can Post. Few Can Write
I recently finished reading a forty-page tome on social media. After wading through an endless series of charts, research findings and expert testimonials, my conclusion was the same as when I’d started: Anyone can post but few can write. And good writing is what social media is all about. Unfortunately most social media efforts fail to understand this key point. Just go to a company’s Blog or Facebook Page or Linkedin Profile and what do...
From Wanting to Buying in 30 Seconds or Less
It was a fine holiday dinner: turkey, ham and leg of lamb. As we sat down to eat, I noticed that the room had gone strangely silent. Not because the conversation had been replaced by a desire to eat but because everyone was staring at their smartphones. “No!” I said and loudly. “We all agreed. No phones at the dinner table.” My niece who is in her mid-twenties and an account manager at a New York City marketing firm immediately...
Mobile Meme: MobileCommerce Will Snip the Long Tail
The Long Tail, as espoused by Chris Anderson in his book of the same name, is one of the defining characteristics of the Internet. Unlike a traditional brick-and-mortar store where shelf space is limited, the Web’s boundless storage capacity enables e-commerce sites to present consumers with far more products. More variety, in turn, allows the retailer to push small volumes of niche items to many customers rather than only selling a limited number of best sellers to a few.
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Mobile Meme: Marketing is the Key to Mobile Banking
Much has been written on mobile banking, but little about return on investment. Most observers take the position that over time, the winds of change will make mobile banking a standard application that every retail operation will need to offer. Analysts thus focus on products and technologies, particularly security, as well as industry trends that will speed adoption by the financial institutions.
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Mobile Meme: Video Will Accelerate Mobile Learning
Mobile has been touted as an unmatched sales and marketing channel. But what everyone seems to be missing is mobile’s potential to also become an outstanding platform for learning. 4G WiMAX networks will finally give mobile the speed and capacity to deliver broadcast quality video. And yes what this means is that we can expect the same proliferation of ads and movies on our mobile devices that presently inundate the airwaves.
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Mobile Meme: Beware the Recipes Syndrome
Before the rise of the Web and the dot.com craze, before Google and Facebook and mobile marketing, the next big thing was supposed to be computer phones, hybrid devices that attached a keyboard and screen to your tabletop phone. Just think of it, opined the experts, you’re standing in the kitchen and you need a recipe for dinner: no problem, just call up recipes from the menu on your phone’s digital screen, scroll through the various cuisines, and there you have it. Really?
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